Skip to content

Meet the Creative Team

From killer copy to divine design, eye-popping production and clever concepting, our creative team has the talent and experience to take on any project you can dream up. Here’s your chance to learn a little more about the top-notch professionals ready to take your marketing campaigns to the next level.

Creative Director Scott Kennedy consistently creates award-winning communication materials. His diverse client background includes retail, financial services, entertainment, hospitality and air and ground transportation clients such as AEFA, 3M, Charles Schwab, Continental Airlines, Delta Air Lines, Disney, Ecolab, General Mills, Lending Tree, National Car Rental, Starwood Hotels & Resorts, Target and U.S. Bank. Scott has been with Infinity Direct since 2007. In addition to practicing strategic creative design and development, Scott is also an accomplished artist and sculptor.

Studio Manager Lori Baldwin and has 19 years of design experience and graduated with a BFA from the University of Minnesota-Duluth. She began her career at Infinity Direct more than 12 years ago, where she first served as Art Director before taking on the role of Studio Manager. Today, Lori manages the production staff and oversees all jobs that go through the Studio. She ensures the department runs smoothly and efficiently while ensuring jobs are completed accurately and on time.

Art Director Kirtie Royce has 15 years of experience in design and art direction and is known for her speedy creative work. She began freelancing on the Infinity Direct night shift more than a decade ago and quickly determined this was the place she wanted to stay. Kirtie is responsible for the design and execution of multiple print pieces including direct mail, brochures, posters, banners, billboards, bus graphics, brand identity and Web design.

Designer Matt Alvar creates compelling Web and print designs and uses his HTML and CSS expertise to build a strong, user-friendly foundation for Infinity Direct client websites. He has nearly a decade of design experience and brings passion and enthusiasm to each of his design projects. Matt is a graduate of the University of Minnesota-Duluth’s graphic design program and has been with Infinity Direct since 2010.



Production Specialist Anne-Marie Lackey brings 26 years of graphic arts, printing, packaging and editorial experience to Infinity Direct, where her breadth of knowledge helps the work flow even more efficiently. Anne-Marie specializes in financial marketing materials and multilingual packaging, and she’s a great technical resource with substantial expertise in many applications. Anne-Marie attended the University of Minnesota as well as the National Autonomous University in Mexico City. She speaks French with near-fluency and is proficient in Spanish. She has been with Infinity Direct since 2004.

Production Specialist Jeff Cotton has more than 24 years of marketing industry experience and has been with Infinity Direct since 2008. He began his career in illustration and animation and went on to hold positions in catalog design and art direction. As an Infinity Direct production specialist, he relies on his attention to detail to polish art files before they go to print and does plenty of problem-solving and troubleshooting to make every job print-ready.

Production Specialist Edward Idarraga has been working in marketing for more than 18 years. Ed got his start as a freelance graphic designer and went on to expand his knowledge by working production at a print shop. He then took an electronic production position at Dayton’s/Marshall Field’s/Macy’s. In 2008 he joined Infinity Direct, where he performs production duties such as preparing print-worthy files and fastidiously maintaining clients’ brand standards.

Proofer/Editor Amy Fischer is responsible for ensuring everything produced by Infinity Direct is accurate, grammatical and in line with the clients’ brand standards. She sweats the small stuff. In addition, she lends her expertise to copywriting projects. Amy is a graduate of the University of Kansas and worked as an editor at newspapers in Kansas City and Rochester, New York, before coming to Infinity Direct in 2007.

Scott Kennedy

Scott Kennedy is Creative Director at Infinity Direct. Judge his written work by following @shkennedy.
No comments yet

Leave a Reply

You may use basic HTML in your comments. Your email address will not be published.

Subscribe to this comment feed via RSS