A Marketer’s Status Update: Don’t forget the past if you want to be around in the future.
By Bach Parker
Marketers who work solely within the social media space, have been screaming and boasting that relatively new technologies have offered opportunities to access an immeasurable amount amounts of data. They emphasize that this newly found data fuels and creates better marketing. They’re absolutely right. This stream of data can and does offer insight into the ability to form predictive consumer behavior based on gathered data.
