3-D Direct Mail Campaign is a Winner
Infinity Direct was honored by the Postal Service’s Deliver magazine Marketing Achievement in Innovation and Leadership (M.A.I.L.) awards as a first runner-up.
Our Dr. Garmont Magical Marketing Campaign was recognized for the effective and successful use of direct mail to accomplish business goals. When we set out to create a self-promotion campaign, we knew whatever we did had to be clever without being cheesy and it had to be multidimensional both in the execution of the mailing piece and also in the depth of the program.
We introduced the campaign and the mysterious Dr. Garmont through a 3-D direct mail piece designed to look like a doctor’s bag. The campaign centered on common marketing maladies and directed recipients to a Dr. Garmont website to find out how their ailments could be cured. The campaign consisted of direct mail, website, game, movie, and triggered email.
The Dr. Garmont campaign will be featured in the June issue of Deliver and is also part of a 3-D mail feature on the Deliver website at www.delivermagazine.com.