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Posts from the ‘Direct’ Category

Finding Profit in the Process

Expert project management can save you time, headaches and plenty of money. Get 7 project management savings strategies.

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Posted on: November 4th, 2011 | Posted In: Direct 

The 7 Traits of a Great Project Manager

What do you call someone with the resourcefulness of MacGyver, the multi-tasking ability of a juggler and the determination of a linebacker? A project manager, of course. But what qualities must a project manager possess for success? We surveyed our crew of experienced project managers to get the scoop.

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Posted on: November 4th, 2011 | Posted In: Direct 

Digital vs. Print Project Management

In one corner of the ring we have a digital marketing project; in the other corner a print project. Tackling each type of project presents unique challenges and requires a different project management approach.

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Posted on: November 4th, 2011 | Posted In: Direct 

Confessions of a Real-World Project Manager

Ever wondered what really goes on in the head of your marketing project manager? Or what you could do to get the most value out of their expertise? In a candid interview, Infinity Direct project manager Jennifer Brasseur tackles these questions – and much more.

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Posted on: November 4th, 2011 | Posted In: Direct 

The Dangers of Weathervane Marketing

All too often, marketers end up looking like weathervanes, always chasing the next “hot” marketing trend or trying to match what competitors are doing.

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Posted on: October 3rd, 2011 | Posted In: Direct 

Direct Marketing Strategy Checklists

While mapping out strategy is a complex process, having an overview of what’s involved can help you stay on track. That’s exactly what these checklists are designed to help you do.

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Posted on: October 3rd, 2011 | Posted In: Direct 

Secrets of the Swiss Army Knife Marketer

Each marketing channel is like one feature of your knife. Alone, they don’t make much sense – or at the very least seem disorganized and haphazard. But together, they form a single tool that will serve you well in a wide variety of situations.

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Posted on: October 3rd, 2011 | Posted In: Direct 

The 8 Golden Rules of Testing

Effective testing allows you to continually learn from your campaigns so that your next campaign will be even more successful than your last. But to get the results you want, there are some rules you should always follow.

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Posted on: June 10th, 2011 | Posted In: Direct 

Direct Mail Goes High-Tech

Using a range of technologies, direct mail can easily integrate with high-tech marketing campaigns by connecting with customers on their desktops, laptops, smart phones, tablets, through social media and more.

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Posted on: May 17th, 2011 | Posted In: Direct 

5 Direct Mail Myths: Busted

Like the Loch Ness Monster or the court of King Arthur, direct mail has been around long enough that many myths surround it. The trick is separating fact from fiction. Did Arthur pull the sword from the stone? Is that a monster or just a large fish? Do people really hate getting advertisements in the mail?

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Posted on: May 17th, 2011 | Posted In: Direct