Usability: optimize your site for people
You already know how important Search Engine Optimization (SEO) is for the success of your website. You may not know how important good usability is for your site, too. Website usability focuses on the ease with which people are able to use your website. The difference between SEO and usability can be summed up like this: SEO is what brings people to your website; usability is what keeps them there.

Benefits of usability
A site that is optimized for usability will increase the odds of a person requesting a quote, filling out a contact us form, or downloading a CAD drawing. Usability makes it easier for a person to find what they are looking for on your site. Usability will also increase the likelihood of that person returning to your site or referring your site to a colleague. All of these are crucial to the success of your website.

How SEO and usability work together
There are many times when optimizing for people and the search engines work together. An example would be adding call to action statements on your site. Let's say you added a sentence like this to your web page: "Call us today at 333-333-3333 to learn more about our search engine optimization services." This helps usability because you're adding a call to action, you're making it easier for a person to contact you, and you are encouraging them to do so. It addresses SEO because you've added the keyword "search engine optimization services" to the page, which increases visibility for this keyword in the search engines.

More ways to improve your site's usability:

SEO usability = more sales!
When your site is optimized for both the search engines and people, good things start to happen. You will see more sales from your site. SEO and Usability make it easier for a person to find your products and services, as well as how to inquire about them.

Want to know more about SEO? Contact us today.

Award-Winning Year for Infinity Direct
Click here to learn more...

Hughes Foundation – Namibia 2009
Click here to read and see more...

November 2009

Infinity Direct Wins Silver at 2009 DMA International ECHO Awards
Click here to read more...

Infinity CEO Featured As Former Gopher Great Athlete
Click here to read more...

Five Tips for Better Holiday Email Delivery Rates
Click here to learn more...

Search Engine Optimization
What is search engine optimization, and how can it help your online business presence?
Search engine optimization (SEO) consists of tested methods and strategies of working with your website to get it to rank higher in the search engine results and bring relevant traffic to your site. The higher a website ranks in the results of a Google search, for example, the greater the chance that site will be visited by a potential customer.

Perhaps you’re familiar with the concepts of optimizing your business website, but you’re not sure how to make it as search engine friendly as possible? That’s where we step in! We provide SEO services and SEO consulting to help you gain the exposure you need for your website.

The search engines need help finding your website and determining what content on your site is most relevant to people searching for your products or services. Infinity Direct can help you increase your visibility in organic search results and increase traffic to your website. We’ll guide you step by step through the site optimization process and collaborate with you to create ‘sticky’ web content that brings both search engines and visitors to your site and keeps them interested!

In addition to the SEO work we do on your website to make it as accessible to users and search engines as possible, we take advantage of off-site techniques that saturate the web with your online business presence. Search engine optimization can easily be coordinated with other marketing initiatives, such as Pay-Per-Click and Social Marketing, to boost its effectiveness.

Better rankings “guaranteed”?
We believe that ethical search engine optimization is the foundation of a successful website marketing campaign. You may have heard about ‘black hat’ search engine optimization techniques. These unethical SEO tactics might get you short-term results, but won’t set you up for the long-term success you’re looking for and may get you banned from an index altogether.

Don’t take the risk on quick fix marketing schemes!
Our business and industry focused search engine optimization is based on solid research and knowledge of website design and accessibility standards, optimized content creation, and deep knowledge of what it takes to make a site attractive to the search engines. We use only those techniques that will benefit your website over time and establish a positive online reputation for your business.

Want to know more about SEO? Contact us today.

September 2009

PURLs: A Great Way to Boost your ROI
We’ve known for years that we can increase response rates by personalizing direct mail and e-mail communication. Advances in technology have brought the cost of personalized direct marketing campaigns within reach of even the smallest budgets. While we customize the direct response messages we’re sending out, we still direct prospects to the same generic web page for the close.

A personalized URL (PURL) is a web address that incorporates pieces of information drawn from your prospect database. PURLs allow you to create intriguing addresses like http://janedoe.campaign.com instead of http://campaign.com/offercode. By personalizing the web address you print on your mailers or include in e-mails, you increase the chances of intriguing potential customers enough to get them to find out what lives at the URL featuring their name. While there are no guarantees, studies have shown we can increase response rates between two and five times by adding PURLs to direct marketing campaigns.

That’s just the beginning. PURLs give you the ability to target the tone, messaging, and content of your site to each individual in your prospect database. Sophisticated PURL systems can integrate demographic data from past purchasers to suggest products and services based on the information about them in the database. PURLs not only increase your response rates, they allow you to track your prospects’ activities. Generic toll-free numbers and promotion codes give you information only about the customer who buys. With a PURL system, you know which prospects made it through to your website, and you can track those who didn’t convert to see where you lost them in the process. This information is useful for refining future communications with these prospects (and others like them) to improve the customer experience, generate more qualified leads, and increase sales.

Don’t let the idea of using PURLS overwhelm you. The technology involved isn’t overly complex. If you have a prospect database and an idea of how you’d like to target your messaging based on that data, we can help you get started. A PURL or personalized URL will make your next campaign more memorable and more profitable. Want to know more? Call your Infinity Direct rep today.

Minnesota Harvest Horse Show — Marketing and Community Come Together

Infinity Direct’s involvement with the Minnesota Harvest Horse Show began with a 5-year-old boy. That boy, Elliott Harding, participates in We Can Ride, a group that provides therapeutic riding for people with disabilities and a beneficiary of MHHS.

Last year, Elliott was chosen to be a featured rider in the MHHS. Elliott’s dad happens to be Infinity Direct CEO Tom Harding. Tom’s passion about We Can Ride and the MHHS resulted in his business card eventually ending up in the hands of show committee member Carrie Wirth, who was looking for an agency to help create a new brand for the show. In another coincidence, Carrie also happens to ride with Infinity Direct account executive, Jennifer Brasseur. And with those connections, a relationship was begun.

Infinity Direct is proud to have been given the opportunity to work with the MHHS. Infinity helped design the new MHHS logo, business materials, show program, and new look of their website. Infinity worked closely with the MHHS committee to better understand their brand and what makes them different from other horse shows. Our goal was to help them make the show more successful, because that, in turn, benefits We Can Ride.

Check out the new materials here.

Infinity Expands Sales Force with New Hire
Brent Bjorlin has been added to Infinity Direct’s sales team as new business development manager. In his new position, Bjorlin will be responsible for establishing and maintaining effective contacts and relationships to promote and sell Infinity Direct marketing services and solutions.

"Brent’s prior sales, strategic planning and marketing experience make him a valuable addition to our sales team and a great fit for Infinity Direct," said Shawn Harding, executive vice president of Infinity Direct.

Bjorlin brings over 15 years of marketing experience to his new position, including former positions as director of marketing and business development for Pinpoint Productions and senior executive of business development for Digital Marketing.

He is a results-driven and sales-oriented marketing leader with extensive experience in developing and executing high performance marketing programs across a broad range of consumer product categories with an emphasis on direct sales and customer loyalty.

Check out Brent’s profile on our Team page.

July 2009

The Cleaner the List the Better the ROI
Keeping a database clean and up-to-date isn’t an easy or exciting task, but it is one that directly impacts your bottom line. If your database is messy, you are throwing money away every time you mail or e-mail.

What to do if you have a messy database:

• Ensure that customer data is properly collected in the first place so that there will be less need to clean it up later. Implement a consistent process for entering contact records into your database. In the database world we are all aware of the acronym GIGO—garbage in, garbage out.
• Clean your list regularly by removing or amending incorrect data and getting rid of duplicate entries. You will quickly alienate your contacts if you send them mailings that are wrongly addressed or irrelevant to them.
• Make sure prospect and communication data is standardized, cleansed and matched prior to loading it to your marketing database.
• When acquiring data through web forms or data appends, it’s important to do a post process that puts all data in the same format.
• When you send your data out for hygiene make sure you get what you ask for. Each data company has a different definition of what data hygiene means.

A database is only as good as the data hygiene that goes into it. Let Infinity Direct help you with your Data Capture, Data Enhancement, Data Append and Data Suppression needs.

Infinity Direct Team Pitches in for Food Drive
In June, Infinity Direct employees gathered nonperishable food items for KARE 11's Hero Central food drive. The contributed items supported Emergency Foodshelf Network's efforts to feed those in need. Altogether, KARE 11 collected more than 1,500 pounds of food for the charity.

Infinity continues to make a difference in our community by participating in events such as the Hero Central food drive. To find out more about KARE 11's Hero Central programs and how you can participate by volunteering your time and services, donating food, or making a financial donation to a nonprofit organization in our community, click here.

Save the Date for:
You will have your pick of these fun events: Comedy night – Sept. 10 and Golf – Sept. 17. Watch your inbox for more details.

Join Us on Linked-In, Facebook and Twitter!

Now you can follow Infinity Direct on Linked In, Facebook and Twitter! We’ll be sure to make it worth your while. Check us out:

Infinity Direct Wins 6 ARC Awards from the MDMA
For more info, click here

Canada Passes Anti-SPAM Bill
To see how the new bill may affect your Canadian customers, click here

Thinking of E-mail Append or E-mail List Rental?
Do It the Right Way.
E-MAIL APPEND
Acquiring opt-in e-mail leads requires partnership with a reputable list company. Reputable list companies do not farm or aggregate data from unknown sources; rather they acquire opted-in co-registered data. Some examples of how a co-registered e-mail address is collected:

1) While registering for software, you check a box on the form asking for information on the products and services of the company or its associates.

2) While downloading software, whitepaper or informational PDF, you check a box requesting any of several e-mail newsletters offered on the order form.

3) While entering an online drawing or prize contest, you check a box requesting more information on building an online business.

4) While signing up for a free e-mail account like gmail or hotmail, you check boxes asking for more information on a variety of niche topics that can range from business to health to pets.

Depending on relevant segmentation criteria, list companies then offer this co-registered data to append e-mail data to your direct mail database. The match rate can vary but usually ranges from 10-35%. If you have 1,000,000 records in your direct mail database, then you would have 10,000-35,000 additional e-mail leads to communicate to. If you want to protect your brand, DO NOT send a promotional e-mail to them as your first contact. These records have not opted into receiving e-mails from you specifically. They can and will report you as a spammer and your domain will be blacklisted with Internet service providers (ISPs), halting deliverability. Always use a permission-pass e-mail first (see below for more information).

E-MAIL LIST RENTAL
Many customers without a large direct mail database may choose to rent an e-mail list from a reputable list company by choosing relevant segmentation criteria to zone in on targeted consumers. With e-mail list rentals from a reputable list company that collects co-registered data, you will not actually be allowed to see e-mail data. The company will actually need to deploy the e-mail for you. This is a very good thing. It means that the list rental company maintains clean and reputable e-mail data. Be aware of list companies offering to hand over an e-mail list to do with it what you will. The list will have poor data integrity and put your valuable brand at risk for being perceived as an e-mail spammer.

With either option, to adhere to e-mail best practices, a permission-pass e-mail must be your first communication to these potential new customers. The primary message of the permission-pass e-mail is to ask the e-mail recipient if you may contact them via e-mail in the future to receive e-mails from you. In the body of the html e-mail, ask in so many words "may we contact you via e-mail in the future so you can receive valuable information or offers from us?" Just under the question, use eye-catching "ye"s and "no" buttons with links embedded under the graphic buttons. The "yes" button can link to a special offer on your website as a thank you. The "no" button should link to the CAN SPAM compliant opt-out feature of the e-mail platform you're deploying the e-mail from. This way, using link tracking, you can export e-mail recipients that clicked the "yes" button and safely add them to your database to communicate to in the future. The primary message of the permission-pass e-mail should be asking permission to communicate to them; however, a secondary element after the call to action can include a bit of language to entice the recipient to click the "yes" button, but again, this more promotional copy should be brief and secondary to asking for permission.

HOW INFINITY DIRECT CAN HELP
Infinity Direct has relationships with all major data aggregators and can source the best solution for you to meet your business goals. We manage the process and give you in-depth reporting every step of the way. If you want to increase your e-mail database, contact us.

Facebook Thumbs Up and Thumbs Down
Did your best friend from college not accept your friend request? Did your elementary school boyfriend send you a direct Facebook message? We asked our staff what they like and don’t like about Facebook. Perhaps you feel the same way!

Thumbs Up:

• Being able to spy on my teenage nieces.
• Seeing the "accidental" posts from people who didn't mean to say what they said.
• Getting pics from parties/outings, etc.
• A high school friend I haven't seen in 25 years found me 4 hours after I set up my page.
• I reconnected with my college roommate and caught up on her life in a few e-mails.
• I can keep tabs on my daughter because she "friended" me.
• It is fun to reconnect with people you haven't seen or heard from in a long time.
• It brings people together.
• Reconnect with people from the past.
• Communicate to multiple people with little time/resources.
• It's like a high school reunion without the cost of going somewhere.
• It allowed me to keep in touch with my son when he was deployed overseas
• It allows me to see images of my grandchildren

Thumbs Down:

• Depending on how you "search" for someone - Facebook will invite them if the search has results and it might accidentally invite an ex you dated years ago that you didn't really mean to invite!
• Seeing all the quizzes everyone takes and then posts to their page so you can see the quiz that they took as well. So annoying. I really don't care about their top 5 favorite celebrities.
• It is addicting and, most of the time, a complete waste of time.
• I don't really care what someone ate for breakfast.
• It's too public - I don't want anyone posting things to my "wall" and the rest of the world reading it — I prefer the privacy of e-mail.
• I worry that what my kids see/post may hurt their later chances at jobs/colleges. Sometimes you're dumb when you are young.
• Once something is out there, it's out there—forever!
• Feel bad if someone doesn't accept a friend request ;-(
• Some friends update their status too frequently.
• Everything is created for the sole purpose of data mining. Even when I don't participate, my children, friends, family, can answer questions about me, or my interests, and it all gets collected.
• It's like a high school reunion with all new ways of comparing your life to those you have had no desire to communicate with for years.
• It is yet one more distraction from the reality we call life. Get outside already!
• It enables those who would benefit from a bit of social interaction to attain new levels of social deprivation.
• Just because you CAN type it and have it displayed to the world, doesn't mean you SHOULD.
• Poke.
• If your day starts or ends with the statement "I need to check my Facebook account," you need to get rid of your computer.
• You can't hear the tone of a message in type like you can face to face.
• Emoticons.

March 2009
Going Mobile in 2009
Want to make personal, compelling contact with today's busy consumer? You can by using something that is in your customer's pocket or purse all day, every day - their mobile phone.

Mobile is a personal and targeted medium, and mobile devices are always on, always connected. Here are ways to make the most of this hot trend.

Integrate
Use mobile as a complement to other media initiatives, and vice versa. Other media should prompt consumers to take action through their mobile phones, and text messages can serve as reinforcing aspects to an existing campaign.

It's All About Content
Provide customers with content and services that fit their lifestyles and improve their lives. And don’t make them jump through hoops to get the information they need.

Mobile Smart
Do not invade privacy. Spam and unwanted calls have no place on mobile phones. Always adhere to opt-in and mobile best practices.

More Than A Text
Your message can range from simple text to rich, multimedia experiences. Think content downloads, product alerts, surveys, loyalty messages, mobile coupons and more.

While some may consider mobile an emerging channel, smart marketers are cashing in on this highly trackable marketing tactic. Ready to go mobile? Talk to us today.

Web 2.0 Strategy - Where Do You Fit In?
Many marketers have heard the term “Web 2.0” by now. But what does it really mean? It has nothing to do with any new technical specifications for the Internet. It is a term used to describe the changing landscape of the web and how users access information.

Design must reach and engage the audience in new and creative ways. Data must be secure and in compliance with ever-changing industry standards. Your interactive strategy needs to be, well, interactive. We're not in Kansas any more, Toto, and the days of throwing up an informational website to increase awareness of your company or brand are long gone. So which tactics will help you accomplish your business objectives in a competitive interactive landscape? How do you simultaneously create a web culture and build community?

Social Media

Your market may not opt in to your e-mail communications. They may be the same people who skip through TV commercials with the help of a DVR. They may immediately toss their direct mail, unopened, into the recycling bin. Reaching the unreachable means going where they are. Facebook, MySpace, LinkedIn, Plaxo and other social networking sites reach audiences where they are. Google ads are strategically placed based on word relevancy in a user’s profile and communications. There are also banner and sidebar opportunities for your eye-catching ads.

Blogs

Blogs (short for “web logs”) accomplish two major objectives. From a search engine optimization standpoint, blogs bring in people who use specific keyword phrases in their searches. Once the headline and content of a blog post are indexed, web users searching for related content will easily find you in a search. The key is in the writing. Make it relevant to today’s hot topics. Make the writing entertaining, as well as informative, and always make sure the voice of your organization is consistent and not boring. People will subscribe to your blog feed and recommend the feed to their inner circle. This makes blogs a viral marketing win-win.

Video Sharing Sites

A very effective way to use viral marketing in all of its glorious forms is producing a video and making it available on video sharing sites such as YouTube. You simply upload the video, the video sharing site hosts your video on its servers, and you tag your video with relevant keywords to help users find you easily. Users can also embed your video in blog posts or forward it to a friend.

The moral of the story is to be relevant, informative, entertaining and creative. Do this, and “fitting in” will happen on its own. Want to know more? Contact Jenny Lassi.

January 2009

What's New
The Show
Each year, the Advertising Federation of Minnesota recognizes the best in Twin Cities advertising talent, both professional and student, at its annual event, The Show. Infinity Direct was chosen as the agency of record for The Show 2008. We designed almost everything for the show, including the logo, the save-the-date postcard, the invitation, the award book, the venue decoration and more. We are very proud to have been chosen for this prestigious event and enjoyed the chance to show off our creative wild side.

Employee Philanthropy
At Infinity Direct, we believe that our employees should follow their passions and get involved in the community. We encourage and support employee involvement in the causes that mean the most to them. We support employee community involvement through:

1. Giving employees time away from work to volunteer for causes that matter to them.
2. Sponsorship of local charity events like walks, runs and bike races.
3. Financial contributions to nonprofit organizations that have volunteer involvement by Infinity Direct employees.

Featured Project
One of the causes Infinity Direct is proud to support is the Hughes Foundation, which was founded by employee Jerry Hughes.

The Hughes Foundation strives to be a global voice in stopping the spread of HIV through awareness and by offering hope and care to all who are affected by HIV/AIDS. It crosses the boundaries of race, religion and ethnic group, with its reach extending from the Twin Cities metro area to India and Namibia.

Upon learning of his own HIV-positive status in 2004, Jerry began traveling to India and Africa to spread a message of hope using the story of his life’s journey. Jerry explains his goal: “It is my mission to give people hope through my story and example. I believe that each person living with HIV or AIDS does matter and has a purpose in life.”

Since 2004, the Hughes Foundation, in partnership with LEADS Outreach, has sponsored projects in India to educate and encourage youth and adults infected and affected by HIV/AIDS. The Hughes Foundation began a partnership with friends in Namibia, Africa, in 2006. Jerry has brought hope to millions of homes by broadcasting his message of hope through the airwaves.

Jerry is grateful for the support he has gotten from Infinity Direct.

"Infinity Direct is made up of people who care. When I was first diagnosed with HIV I was scared that I might be let go, but in fact the opposite took place. Everyone rallied around me and offered support. Because of this support, the Hughes Foundation has been around the world giving hope to millions of people — and it started with a group of people who took the time to care. This is what makes me proud to work for a company like Infinity Direct."

There is so much more to this story. Please click here to learn more about Jerry Hughes and the Hughes Foundation.

November 2008

Comedy Night
See all the fun photos

Free Downloads
eMarketing Best Practices
Website Health Analysis

What's New
Sports Authority integrated campaign
The nation’s pre-eminent full-line sporting goods chain operating over 400 stores in 45 states. Customers can shop online or in-store for favorite brands — Nike, Under Armour, Columbia, Bowflex, Easton, Lifetime and more. Infinity Direct has partnered with Sports Authority to provide a complete strategic direct marketing solution including strategy and campaign planning, database management and reporting, data analytics, e-mail marketing, and print production and mailing.

E-mail Marketing
An e-mail is just a click away from the trash bin without a solid strategy behind it. What sets it apart? Everything. In the e-world, consumers control who they get e-ads from, what kind of messages they receive, when they will read them, and where they allow the message to take them. Our job is to push past all these to reach the consumer who will welcome your message — and respond.

The ever-changing world of e-mail technology is always uncharted territory. Like a walk in the wilderness, it pays to hire a guide. We help you stay in step with e-marketing advances so you can trust that your message is making the most of today’s technology — and staying out of the trash bin.

Search Engine Optimization
Search Engine Optimization (SEO) is the art and science of optimizing websites to be found by search engines and deemed valuable enough to be placed higher in natural organic search results. SEO is critical to any company trying to attract business online.

When web users seek information, strategic SEO can position you at the top of their search results. The farther users have to scroll down to find you, the less likely you are to get business out of online searches. We can help you define your audience and refine your site to attract and engage web visitors. We add features and custom content that makes online visitors stick around long enough to become customers, and we create online experiences that keep them coming back for more.

Search Engine Marketing
Our Search Engine Marketing (SEM) pros can help you run a smart ad-words campaign that helps qualified prospects find you atop the search heap. An SEM campaign can give you the ability to tweak and throttle your web traffic at will through pay-per-click advertising. Not only can SEM pinpoint important customer segments in multiple markets at any budget, it also provides real data on marketing budget ROI.

Making Sense of Web Analytics
Websites are great gatherers of information - and with web analytics, even greater gatherers of visitors. We can help you understand your web traffic — a key first step in getting more of it. Each web visitor leaves a trail of fingerprints. Our web detectives find them and find out what they reveal about what visitors are and aren’t looking for online. We interpret the ocean of data websites produce and implement effective changes.

Website Health Analysis
How does your site look to search engines? How do you stack up to your online competition? A Website Health Analysis provides an easy way to quickly assemble a wealth of information about your website’s health and well-being. We’ll run a battery of tests to analyze your website’s ability to be found by key audiences – and how it competes with competitors’ sites. Through a Website Health Analysis, we will know where to focus web revival efforts. We help companies understand their success – or lack thereof – in attracting online visitors and turning them into customers. If your online pulse is barely perceptible, a Website Health Analysis will identify weaknesses and point to better ways to work online. A Website Health Analysis will reveal where to begin to create a better site.

October 2008
We all know that marketing is changing and that technology is enabling consumers to control their communication like never before. This presents both a challenge and an opportunity for marketers. The challenge is to find out our customers’ communication preferences: how, when and what do they want? The opportunity lies in being able to establish a deeper and more relevant customer relationship.

Never before have there been more options to create this ongoing customer dialog. In fact, it can be overwhelming at times. Let us help you navigate through the maze and find the strategies that make the most sense for your marketing goals.

Golf Event at Highland
See all the fun photos

Marketing in a Down Economy
When the economy takes a downturn, your competitors are likely to do less marketing. This is your opportunity to gain market share!

• Determine what aspects of your marketing are working and do more of it.
• Focus on what makes your company different and emphasize that uniqueness to find customers willing to pay for differentiation.
• Deliver on your promised level of service or product to ensure that customers love doing business with you.

By being strategic with your marketing budget and shifting dollars to the most effective tactics, you will weather the downturn and come out on top.
Talk to us about Outthinking, Not Outspending.

Creativity in Any Economy
There is more to being creative than making something aesthetically appealing. Being creative involves thinking about the end result and coming up with innovative ways to reach and resonate with the target.

Creativity also means finding smarter and more efficient ways to execute creative designs, whether it is:

• Finding a better paper alternative
• Sizing things to fit a press sheet optimally
• Designing for postal efficiency

Talk to us about getting creative.

Branding
dmg world media becomes Marketplace Events:
Marketplace Events, formerly a dmg world media company, produces 38 consumer home shows in 27 markets across North America that collectively attract 14,000 exhibitors, 1 million attendees and nearly another 1 million unique web visitors annually. Infinity's new logo design for rebranding and ongoing marketing helped increase attendance at the 38 home shows nationwide. Our custom, web-to-print storefront allows each show to customize their marketing materials and advertising. Infinity Direct is also managing the media buy for the 2009 Minneapolis Home and Garden Show.

Acquisition Campaign
Star Tribune promotes Sunday subscriptions:
Each week, 1.8 million people read the award-winning Star Tribune, the leading newspaper in Minnesota. In addition, StarTribune.com is the most frequently used online local news and information site in the Twin Cities. Infinity has assisted with direct mail, FSIs, and online ads designed to acquire and retain subscriptions for both the Sunday and weekly Star Tribune. Current campaign includes a 52-week, 99 cents Sunday subscription promotion that has been producing great results.

More Horsepower
Meet our newest team members, Ed and Jeff:
Born in Colombia and raised in Wisconsin, Edward Idaragga comes to us after an extensive career in print production, including owning his own business, working for a printer and, most recently, an eight-year stint at Macy's. Ed enjoys hiking with his wife and dogs and playing the guitar and piano.

With more than 20 years of experience in the graphic arts and production world, Jeff Cotton has seen (and done) it all from catalog creation to the frantic world of agency life. A great addition to our already talented Infinity staff.