strategy > campaign planning & management > customer acquisition | customer retention | customer reactivation | cross- & up-sell
campaign planning & management
A direct marketing campaign plan is your roadmap to success. The strategy is the destination, and the plan determines how to get there. It’s the who, what, where and when of your campaign that turns an effective strategy into results that build your bottom line.
Infinity Direct begins your campaign plan by determining the right mix of tactics to meet your strategic goals. We have plenty to choose from, including highly effective direct mail and email, plus the latest methods such as mobile messaging. Next we create a master calendar detailing the goal of each communication and its deployment date. Trigger-based communications may also be added to contact customers based on their behaviors. Most importantly, we set up a system to continually test and monitor your campaign and determine the optimal combinations for success.
We don’t stop with campaign planning; we also manage your campaign from start to finish. Our campaign managers ensure the entire campaign is working together and make certain every deadline is hit. After all, what good is an excellent plan if it's not properly executed? The results of our campaign management process are high response rates and measurable results. You’ll rest easy knowing your direct marketing campaign is being driven effectively to its ultimate destination – a larger, stronger customer base for your organization.
Contact us today for more information about improving customer acquisition and retention with our marketing campaigns.