strategy > campaign planning & management | multi-channel strategies | channel marketing
channel marketing
Imagine you’re a farm equipment dealer in South Carolina, and you’ve just placed a tractor brochure in the hands of a potential big-ticket customer. The customer puts down the brochure and walks out the door. One look at the photos of soft, black dirt told him your company knew nothing about his farm fields – which were full of the rich, red soil his state is known for.
This example is just one of the many channel marketing frustrations faced by multi-location companies, dealer-based manufactures and franchises. It’s a constant struggle to maintain a consistent brand image and prevent logo misuse, and a continuous battle to prevent the misspending of marketing dollars in local markets. Plus, at the national level you’re likely trying to do it all with smaller budgets and fewer.
Infinity Direct understands the challenges faced by channel marketers – and that's why we've developed comprehensive and affordable solutions to increase your channel marketing support without increasing your budget or staffing. Our experts can help you manage and promote your dealer marketing by providing better creative, formats and pricing.
Print-on-demand solutions from Infinity Direct can further optimize your channel marketing program and budget. With print-on-demand, you can easily update your collateral at any time – no need to wait six months or a year until it’s time to reorder. And with no wasted inventory to warehouse, account for or destroy you maximize marketing dollars. Plus, with our web-based print-on-demand systems it’s easy for each location to customize collateral for local use while ensuring brand standards are maintained. So, you can say goodbye to those photos of black dirt in South Carolina.
Isn’t it time to make channel marketing challenges a thing of the past? Let Infinity Direct optimize your channel marketing program – saving you money, giving you back your time and increasing revenue across all your sales channels.
Contact us for more information about channel marketing.