data mining & customer segmentation > marketing analytics for customer & prospect profiling > predictive data modeling | demographic customer & prospect profiling | customer segmentation | customer lifecycle marketing
customer lifecycle marketing
Are your marketing efforts targeting your customers – or are they targeting each customer? It’s a small distinction that makes a big difference. Mass marketing campaigns “blast” potential prospects with a one-size-fits-all message. But lifecycle marketing speaks to each prospect or customer individually using customized messages tailored to their stage in the lifecycle process. This one-to-one approach makes a big difference for your bottom line. Lifecycle marketing email campaigns generate a response rate up to nine times higher than standard campaigns, according to JupiterResearch.
Sure, that sounds great. But how do you figure out where your customer is in the marketing lifecycle? And how do you know what messages they’ll respond to at each stage? Data, that’s how. And the experts at Infinity Direct can make it happen.
Our lifecycle data analysis examines your customer information and searches for the cues indicating your customer is moving from one lifecycle stage to another. We then set data triggers so customers receive the right message at the right time – from a first-time welcome message to educational communications, special promotions, shopping cart notices, renewal offers and much more. Customers get the information they want. You get the return on investment you need. It’s all possible with Infinity Direct.
Contact us to help you reach your customer at every stage of the purchasing cycle.