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direct-to-social marketing
Direct-to-Social Marketing enables advertisers to generate leads, gather insightful feedback, identify influencers and key customers, resulting in increased ROI — all with a marketing platform that integrates with social media.
Customers are directed to a landing page from various entry points: direct mail, email, pay-per-click ad, campaign URL, etc. Once customers enter the site, they will walk through a quick four-page microsite that is fully customized for your campaign, boasting your company logo and graphics.
Each page is designed to maximize experience from the moment the user hits the site until activation, while simultaneously extracting large amounts of highly valuable data about customers, their behaviors, insights, influence and more.
The first landing page of a Direct-to-Social microsite is the Form page. This is where customer information is validated and collected, and all information is instantly stored on the Analytics Dashboard in real time. When a user lands on the form builder page, our back-end analytics visualize their position in the funnel. As they input their information they will register in the funnel accordingly, and you can visually track their every move through the site.
The second page is the Survey page. It gives your customers a voice and helps you build a relationship with them. It enables you to deliver a targeted product or service based on consumers’ needs and wants. Understanding your customers will deliver even greater redemption in future campaigns.
The third page is the Redemption page. The entire Direct-to-Social process is focused on one thing — conversion. At the end of the user process, consumers are pushed to redemption through multiple avenues: place a link to your ecommerce site and provide coupon codes for immediate redemption; place a link to an application/redemption form; or provide a print coupon feature.
The final page is the Social Sharing page, where the full potential of a campaign is unleashed by leveraging the social influence of your users. On this page, users are given the capability to share the offer with their peers on more than 287 social networks, email and SMS messaging. With just one click, your offer is spread to an unlimited number of additional users who can opt in to the same user experience and offer. The life of a single campaign can now extend to multiple generations of users, so each campaign reaches its full potential.
Improving your marketing response starts here.