digital & emarketing services > email marketing > design & strategy | email message development | email deliverability management | email deployment | emarketing reporting & analytics | cross channel integration
email marketing deliverability management
Every day, the email “good guys” are cast in the role of villains. Even if you have a high-quality opt-in email list, there’s a good chance a portion of your messages end up stuck in SPAM filters or discarded before they ever reach the recipient’s inbox. With every message that doesn’t go through, your deliverability score goes down – compounding the problem even further. Like a credit score, once your deliverability score takes a hit it’s hard to bring it up again. Not to mention it’s impossible to get high open rates and a solid return on investment when your emails aren’t reaching prospects in the first place.
Managing email deliverability requires expert knowledge and fancy footwork. Establishing things like SPF records, domain keys and complaint feedback loops are essential. It may sound technical, but if they’re not set up properly, 40-percent of your emails will likely be rejected. With Infinity Direct, you can achieve high deliverability rates of 95-percent or more. We prevent emails from being blocked or rejected by analyzing and testing them thoroughly before they’re ever sent out. Then, we monitor deliverability and investigate the reasons behind each email bounce to ensure the success of future campaigns.
Don’t risk being cast in the role of email villain. Maintain the superhero status you deserve with the help of your trusty email deliverability sidekick, Infinity Direct.
Contact us to help you maximize your email deliverability.