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magazine / publication advertising
There’s something about picking up a glossy magazine and flipping through the pages that captivates consumers. It’s the reason many brands see magazine advertising as a smart addition to their marketing mix. With hundreds of magazines focused on specialized niche markets, targeting ads to your ideal prospect is easy – if you know where to look. Plus, magazine readers make an attentive audience: they’re least likely to engage with in other activities while reading than any other type of media users, according to BIGResearch.
But as appealing as magazine advertising is, there’s a catch. Knowing which magazines to target is difficult – especially considering there are more than 20,000 magazines published in North America alone. Besides, most magazine advertising doesn’t come cheap, so negotiating the best rates in the right publications is essential.
Infinity Direct not only creates effective magazine ads tailored to your target audience, we also work with a team of experienced media planners and buyers to place your ads in the best magazines for your brand. With a combination of careful planning and skilled negotiation, you can rest assured every magazine advertising dollar you spend will achieve the maximum return on your investment.
Contact us for your magazine and publication advertising needs.