strategy > campaign planning & management | multi-channel strategies | channel marketing
multi-channel marketing strategy
In a single day, a prospect might read their mail, check their email, watch television, receive text messages, read a newspaper, flip through a magazine and surf the Internet. During that time they’ll be exposed to any number of marketing messages. How do you make yours stand out from the crowd?
Marketers realize the smart way to connect with their highly connected prospects is reaching out across a number of different channels. When potential customers see and hear about your company through a many different mediums, their responses increase exponentially. For example, simply following up a direct mailing with an email can boost response rates by 50-percent or more!
But while multi-channel strategies sound good in theory, in reality they can be difficult to execute. Many marketing departments and ad agencies have separate divisions for direct mail, online, print advertising and new media. That leads to a scattered, unfocused brand message that lacks the collective impact of a well-executed, multi-channel marketing plan.
Infinity Direct brings all the channels of marketing under one roof – from direct mail and email to microsites, social media, widgets and online, mobile, outdoor and print advertising. Our expert project managers ensure a consistent message and brand identity across every channel, plus they keep the entire plan coordinated and on-schedule. And, we do it all in a way that fits your budget and increases your return on investment. It’s all the benefits of multi-channel with none of the hassle – and the simplest way to take multi-channel marketing from theory to results-driven reality.
Find out how a multi-channel approach can increase your response rates. Contact us today.