marketing resource management > media planning & buying > magazine | newspaper | outdoor |
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newspaper / publication advertising
You’ve probably heard a lot of news about the newspaper industry lately. And while it’s true newspapers are facing increased competition from other media sources, advertisers agree newspaper advertising continues to be a key component of the marketing mix. What’s the big draw? Newspapers reach key consumers. In fact, more than half of all newspaper readers have an annual income of $75,000 or more according to Scarborough Research. Plus, newspaper sections such as sports and entertainment make targeted advertising simple – particularly for local businesses.
The challenges of newspaper advertising are both strategic and financial. Strategically, how do you decide on the best size, placement and positioning for your ad to achieve the maximum return on investment? Is it better to run your ad on Thursdays, Sundays or throughout the week? Financially, the costs of newspaper advertising can add up quickly. How do you tap into agency advertising pricing without the extravagant costs of an agency contract? Where do you find the strong negotiation skills and industry knowledge necessary for achieving the best ad rates and discounts?
Infinity Direct can create newspaper ads that capture your prospect’s attention and determine the best days and positions within the newspaper to run your advertising. We also partner with leading industry media buyers and planners to ensure you receive the lowest possible advertising rates. From optimized strategy to creative design to smart spending, Infinity Direct is your one-stop shop for newspaper advertising.
Contact us for your newspaper advertising needs.