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purl personalized web marketing
Landing the ‘big one’ just got a whole lot easier. There’s a lot of fish in the prospect sea, and your job is capturing their attention and luring them to the sale. This requires intriguing bait, quick response and detailed analytics. A personalized URL – or PURL – from Infinity Direct delivers all three.
What is a PURL? It’s a customized Web address for each prospect. Adding this address to your mailings or emails instantly engages your prospect. They’ll want to know exactly what’s at the website with their name on it. Once they visit their PURL, they’re hooked. Their site can be automatically populated with surveys, response forms, offers, copy and even images customized for each prospect. This highly personal content shows you’re in tune with their needs and builds brand loyalty.
In-depth intelligence is another big benefit of Infinity Direct PURLs. The minute your prospect visits their PURL, your sales team is notified so they can quickly follow up on hot leads. And unlike a traditional website, PURLs provide detailed behavior tracking for each prospect – whether they enter their information or not. This makes it easy to gauge prospect interest and even their stage in the buying cycle. High-level reporting also tracks results from all your campaigns across one unified platform, measuring the effectiveness of multiple channels simultaneously.
Discover how PURL personalized web marketing can help you land more sales and grow your business – contact Infinity Direct today.