marketing resource management > print management > direct mail / collateral / catalogs | point-of-sale / tradeshows | variable data & digital printing
variable data / digital printing
Who says the world can’t revolve around you? With new techniques in digital printing, the world can revolve around one person. Variable data printing allows the precise customization of every message to fit each prospect. It can be as basic as adding a personalized name and address field to a letter. Or, it can be as involved as tailoring each mailing to fit your customer’s interest, occupation, hobby, pet’s name – and just about anything else you can imagine.
The benefits of variable data printing are considerable. Variable printing for direct mail typically increases response rates by three to four times over traditional printing methods. As a result, slightly higher print costs are more than offset by a large jump in return on investment. In addition, variable data printing provides rapid turnaround times and stunning full-color results.
Infinity Direct is your one-stop source for rapid-turn, quality variable printing at budget-friendly prices. Using our relationships with multiple printers, we negotiate the best project terms and cost for each of your printing jobs. To top it all off, we’ll manage the entire printing project from start to finish. We put the power of variable data printing at your fingertips and the increased ROI it provides within easy reach.
Contact us today to increase your response rates with variable data printing.